ABOUT
The Story
After experiencing first hand the myriad of benefits that an alcohol-free lifestyle could have on our health, wellness and overall quality of life, we began a search to find great tasting alcohol-free beverage alternatives in Canada and in doing so discovered a gap in the services provided to the restaurant and hospitality industry who was still way behind the trends!
We provide consulting services to the restaurant and hospitality businesses on alcohol-free alternative beverages, outreach and education, corporate training and personal sobriety coaching and peer mentorship. We advocate for having open conversations around the harms of alcohol and its effects on our families and friends. We believe in pro-moderation, mindful drinking and the promotion of a sober-curious lifestyle, even if that does not mean total abstinence. We believe in utilizing education and training as an opportunity to inform the public on the realities of problem and grey areas drinking and also to assist restaurateurs and small business owners on how to best leverage the growing non-alcoholic beverage market to diversify their offerings, create more inclusive options on their menu and increase sales.
"Do not go where the path may lead. Instead, go where there is no path and leave a trail."
Ralph Waldo Emerson
MISSION, VISION & VALUES
Our mission is to grow the non-alcoholic beverage market in Canada.
We believe in celebrating more inclusive, healthy and wellness-minded ways to socialize, unwind and relax that do not compromise flavour and quality. Whether you are looking for alternative choices to complement your healthy lifestyle or to limit, decrease or completely abstain from alcohol consumption we want you to feel confident in the products we make and proud to bring them to your next social gathering and share them with family and friends.
INCLUSIVITY
Creating Spaces for All
Our product recommendations and plans are thoughtfully developed with care and intention. We believe that everyone should be invited to the party and feel welcome - no matter what they choose to pour into their glass. We want to help end the stigma and break down barriers for those looking for non alcoholic options and create spaces for safe conversations around alternative options and sobriety and wellness.
INNOVATION
Leading the Way for Change
We aim to be leaders, advocates and pioneers in the non alcoholic beverage space in Canada. We want to showcase the limitless potential NA beverages have and support local business, tourism and economic growth in this market.
EDUCATION
Knowledge is Power
We believe that alcohol use and consumption, like any other drug or substance, should be an informed decision and one that the alcohol industry should responsibly and ethically support.
We offer sobriety coaching, education and training to individuals as well as consulting services and public speaking to corporate partners and groups.
HEALTH & WELLNESS MINDED
Because Our Health Should be a Priority
Because we realize the negative impacts that alcohol can have on the mind and body and believe in promoting a healthy lifestyle that benefits us all and reduces the strain on our healthcare and social systems. By offering alternative alcohol-free products we can reduce the long-term health risks and development of chronic diseases and other serious health problems.
